Press Kit
Igor Iov
Igor Iov — the ÏOV project — is a Swiss-Serbian singer-songwriter and producer making alternative pop-rock about the life you live between 5 PM and 9 AM, the hours he carves out around a day job in finance.
He grew up between languages and cultures, and it shows in the way he phrases a line. Switzerland gave him a precision habit and a stage; The Voice of Switzerland and Idol Sweden gave him a national audience; and Musikmakarna, Sweden's renowned songwriting academy, gave him the year of craft that turned instinct into finished songs. His releases have reached 40+ international radio stations. His debut concept album «5 to 9» arrives in 2026 — the first single lands in September 2026.
At a glance
- Name
- Igor Iov (project / logo: ÏOV, pronounced “yov”)
- Origin
- Switzerland · of Serbian heritage (Swiss-Serbian)
- Genre
- Alternative pop-rock · indie pop
- For fans of
- sombr, Role Model, Dayglow, Declan McKenna, Paolo Nutini
- Training
- Musikmakarna international alumni (Sweden)
- Stages
- The Voice of Switzerland · Idol Sweden
- Debut album
- «5 to 9» (2026) — ten-track concept record
- First single
- September 2026
- Most-streamed
- «Et puis après?» (2022)
Story angles
- «5 to 9» flips «9 to 5»: it's not about the job, it's about the life you live in the hours around it.
- A finance day job by day; songs written in the margins, honest the way a 2 AM diary entry is honest.
- A year at Sweden's Musikmakarna turned instinct into craft — the record is built on real instruments, not just samples.
Photos
High-resolution photos available on request — contact@igoriov.com.
Listen & contact
Press & booking: contact@igoriov.com