# Igor Iov

> Igor Iov is a Swiss singer-songwriter and producer of Serbian heritage (Swiss-Serbian), based in Switzerland. He makes alternative pop-rock about the life you live between 5 PM and 9 AM, the hours he carves out around a day job in finance. His debut concept album «5 to 9» turns a single workday into a ten-track record: side A is the grind, side B is the escape. "ÏOV" (pronounced "yov") is the project's logo and wordmark, the "IOV" mark with a clock in the O, symbolising the 5-to-9 concept. The artist's name is **Igor Iov**.

Official website: https://igoriov.com

## Who is Igor Iov?

Igor Iov is a Swiss-Serbian singer-songwriter, multi-instrumentalist and producer. He has been writing and releasing music for over a decade (around 30 releases to date) and returns with a new era under the "ÏOV" project and the debut album «5 to 9» (2026). He trained at Musikmakarna in Sweden, the international songwriting programme whose alumni network is tied to writers behind ABBA and Zara Larsson, and has appeared on the national stages of The Voice of Switzerland and Idol Sweden. An earlier release reached more than 40 international radio stations in 2022.

## Key facts

- **Name:** Igor Iov (project / logo: ÏOV, pronounced "yov"; legal name: Igor Jovicic)
- **Nationality / heritage:** Swiss, of Serbian descent (Swiss-Serbian); based in Switzerland
- **Roles:** singer-songwriter, multi-instrumentalist, producer
- **Languages:** English (songwriting), French, Serbian
- **Genre:** alternative pop-rock, indie pop, pop-rock
- **For fans of:** sombr, Role Model, Dayglow, Declan McKenna, Paolo Nutini
- **Training:** Musikmakarna international alumni (Sweden)
- **Notable appearances:** The Voice of Switzerland, Idol Sweden
- **Debut album:** «5 to 9» (2026), a ten-track concept record about the modern workday
- **Website:** https://igoriov.com

## Debut album: «5 to 9»

A ten-track concept album about the modern workday: side A is exhaustion, side B is escape. Built around real instruments (not just samples), intimate vocals and synth-driven hooks, finished alongside collaborators from Stockholm and Geneva sessions.

Tracklist:
1. Wake Up
2. Losing My Mind
3. Kiss You Like a Bride
4. Always on the Run
5. Burnt Out (Die for You)
6. Waste of Time
7. I Love You
8. Running Away
9. Waiting for the Sunlight
10. Dreaming of You

## Selected collaborators

- Guillaume l'Hostis (Sony Music France): co-writing, 8 of 10 tracks
- Claudia Wind: co-writing, 2 tracks
- Ida Gratte: co-writing, 1 track
- Ludwig Algovik: co-writing, 1 track
- Gabriel Westerlund: co-writing, 1 track
- Florian Gouëllo: drums

## Frequently asked questions

**How do you pronounce ÏOV / Igor Iov?**
ÏOV is pronounced "yov". The artist's name is Igor Iov ("EE-gor YOV").

**Is Igor Iov Swiss?**
Yes. Igor Iov is a Swiss artist based in Switzerland, of Serbian heritage, often described as Swiss-Serbian.

**Is Igor Iov a Serbian artist?**
Igor Iov is Swiss-Serbian: a Swiss-based artist of Serbian descent.

**What is ÏOV?**
ÏOV is the project name and logo used by Igor Iov for the «5 to 9» album era: the "IOV" wordmark with a clock inside the O, referencing the "5 to 9" concept. The artist himself is credited as Igor Iov.

**What genre is Igor Iov?**
Alternative pop-rock / indie pop, for fans of sombr, Role Model, Dayglow, Declan McKenna and Paolo Nutini.

**What is «5 to 9»?**
«5 to 9» is Igor Iov's debut concept album (2026): ten tracks about the life you live between 5 PM and 9 AM. Side A is the grind, side B is the escape.

## Links

- Website: https://igoriov.com
- Spotify: https://open.spotify.com/artist/4dBrJgzOq490TUwdqXJ7bW
- Apple Music: https://music.apple.com/us/artist/igor-iov/1440524854
- Deezer: https://www.deezer.com/artist/53360592
- Instagram: https://www.instagram.com/iovthat
- YouTube: https://www.youtube.com/igoriov
- Facebook: https://www.facebook.com/igoriovoff

## Contact

- Management and press: contact@igoriov.com
- Website: https://igoriov.com